Let's Clear This Up

Even rapid growth isn't scaling if costs 

rise proportionately

Growth is good.  But if the unit cost of growth is constant it's a sign there's room for optimization, improved effectiveness, better execution & stronger alignment

Scaling organizations consistently get more bang for the buck - their unit cost of growth is steadily declining

Scaling organizations have higher margins and  are more profitable

Sound good?

This growth at any cost strategy fails miserably for 99% of companies

In early stages there will be times when costs exceed revenue - that should be  temporary and short term - not a long term strategy!